Web 2.0 Video - Full Transcript

This is a full transcript created by Access- by design as an alternative for “Web 2.0 -the net is changing” video by Mike Wesch.
Description of movement and action is described in square brackets []
Main content text is shown in speech marksn “”
[Video starts – music]
[A pencil writes the words “text is linear”]
[Squeezes in the letters 'un' to read]
“Text in unlinear”
[Writes underneath]
“Said to be”
[Adds another word so it reads]
“often said to be”
[erases words underneath and writes]
”when written on paper”
[erases everything]
[typing begins]
”Digital text is different”
[the word ‘different’ is highlighted and deleted and replaced with]
“more flexible”
[the words “more flexible” are deleted and replaced with]
“movable”
[text moves left]
[the word “movable” is deleted and the text now reads]
“Digital text is above all… hyper.”
[the word “hyper is selected and moved so it now reads]
”Digital hypertext is above all”
[The word "digital" is deleted, and “hyper" is reselected and moved so it reads]
“hypertext is above all”
[The words “is above all” is deleted and replaced with]
“hypertext can link”
[The word] “link” [becomes into a blue, underlined web hyperlink]
[The word “link” is selected” and we are taken to another “page” with the word] “here” [also a hyperlink]
[The word “here” is selected and we are taken to another “page” with the word ]“here” [again in a different position and italicised – also a hyperlink]
[the word “here” is selected and we are taken to another “page” with the words] “or here” [also a hyperlink]
[the words “or here” are selected and we are taken to another “page” with the words] “virtually anywhere” [also a hyperlink]
[the words “virtually anywhere” are selected and we are taken to another “page” with the words] “anywhere virtually” [also a hyperlink]
[the words “anywhere virtually” are selected and we are taken to another “page” with the words] “anywhere virtual” [also a hyperlink]
[We are shown an “old style” Yahoo search engine page with a button that reads]
“take me back”
[The button is selected by the mouse icon]
[We are shown a web archive. The mouse brings up an option menu and highlights]
“View Source”
[We are shown the source code of a webpage. A new line of text appears at the top of the page that reads]
“Most early websites were written in HTML”
[Further down a new line appears that reads]
“HTML was designed to define the structure of a document”
[Further down a new line appears that reads]
“<p> is a structural element referring to a Paragraph”
[Further down a new line appears that reads]
“<LI>is a structural element referring to a list item”
[Further down a new line appears that reads]
“As HTML expanded more elements were added including stylistic elements”
[Further down a new line appears that reads]
“like <b> for bold”
[Further down a new line appears that reads]
“and <i> for italic”
[Further down a new line appears that reads]
“Such elements decided how content would be formatted”
[Further down a new line appears that reads]
“in other words form and content became inseparable in html”
[webpage fades]
[A blank page appears and typing reads]
“digital text can do better. Form and content can be separated”
[page rapidly changes to a CNN news webpage, scrolls down and selects “RSS” button]
{mouse brings up a menu and again selects]
“view source”
[Source code of the page appears. Typing emerges again at the top of the page that reads]
“XML was designed to do just that”
[Mouse moves down and types the code]
<title>]
[Type appears that reads]
“Title does not define the form. It defines the content
[Mouse selects the code]
<link>]
[Type appears that reads]
“same with <Link>”
[Mouse selects the code]
<description>
[Type appears that reads]
“and <description>”
[Further down a new line appears that reads]
“and virtually all other elements in this document”
[Further down a new line appears that reads]
“They describe the content. Not the form.
[Further down a new line appears that reads]
“So the data can be exported free of formatting constraints”
[Code fades back into CNN news page]
[News page fades into another webpage where the same text from the CNN site is also displayed]
[Mouse moves up to the navigation and selects RSS button]
[Other web pages appear in succession. The content is placed in separate boxes to make up the content of the webpage we are now looking at]
[The mouse moves up to the navigation again and chooses another set of RSS feeds]
[3 more web pages appear in succession. The content is also placed in separate boxes to make up the content of the webpage we are now looking at]
[The page fades into a Google Search box. Text appears which reads]
“With form separated from content, users did not need to know complicated code to upload content to the web”
[Google fades to the (web) Blog page “Blogger”, we watch as a blog is quickly created by filling our a quick form]
[The page fades to a completed blog]
[This blog fades to another bog with the headline “There’s a blog born every half second”]
[We return to a search box. Type reads]
“and its not just text…”
[page pans out and we see we are on the social-networking video site ‘YouTube’, we are see quick clips of 3, obviously home videos on the site.]
[The page dissolves into the social networking photography site ‘Flickr’.]
[The mouse selects on the option]
“upload photograph”
[and we a large photo now on a webpage]
[The page dissolves into the Google Search box again]
[Typing starts, reads]
“xml facilitates automated data exchange”
[Typing continues]
“Two sites can “mash” data together”
[Typing continues]
“flickr maps”
[site changes to the flickr map webpage, where a map and uploaded photographs are used together, mouse moves over the map and photographs change]
[Page zooms into another search box, typing begins]
“who will manage all this data?”
[Page zooms into a browser toolbar and the]
“tag”
[button is selected]
[The tag of the blog (in this case anthropology) is selected and ‘tagged’]
[Page zooms back to the search box, typing begins]
“we will.”
[Page fades back to the Google search box, typing begins]
“you will.”
[Full Google page is visible, typing continues]
“xml and u & me create a database-backed web”
[Some of the words are deleted, type now adds]
”a database-backed web is different”
[Some of the words are deleted, type now adds]
”the web is different”
Some of the words are deleted, type now adds]
”we are the web”
[The page now fades into the online technology magazine ‘Wired’ and focuses on the headline story, an article entitled ‘We are the Web’]
[the pages rushes down the text and stops and zooms in until only the following words are highlighted]
“when we post and then tag pictures”
[the page whizzes across to a sentence lower down the article and highlights the words]
“we are teaching the Machine”
[the page moves to a sentence lower down the article and highlights the words]
”Each time we forge a link”
[the page moves to a sentence to the left in the article and highlights the words]
”We teach it an idea”
[the page jumps up to a sentence to another section in the article and highlights the words]
”Think of the 100 billion times per day humans click on a web page”
[the page returns to the previous sentence]
“we are teaching the Machine”
[the mouse selects the words ‘the machine’ and brings up a menu]
[it selects the word “digo’ and a new menu opens, the mouse selects the option ‘highlight and sticky note’]
[A public page comment text box opens, typing begins]
”the machine is using us”
[the type deletes backwards until the text reads]
“the machine is us”
[The page fades into a plain white page, as in the beginning of the video. Typing starts]
“Digital text is no longer just linking information”
[the word ‘digital’ is replaced with the word ‘hyper’ so it reads]
“hypertext is no longer just linking information”
[the word “hyper” is replaced by the words “the web” so it reads]
“the web is no longer just linking information”
[the words “no longer just” are selected and deleted so it reads]
”the web is linking information”
[the word “information” is replaced by the word “people…” so it reads]
”the web is linking people…”
[the word “the” is selected and deleted and the numbers “2.0” are inserted so it reads]
”web 2.O is linking people…”
[Typing starts underneath]
“people sharing, trading, collaborating”
[Page rapidly fades into the “wikipedia’ website. The mouse moves upwards and selects the tab]
“edit this page”
[An editing box opens and scrolls rapidly down the inputted text until it reaches a blank area at the bottom. Typing starts]
“We’ll need to rethink a few things”
[the words “a few things” is replaced by the word “copyright” so it reads]
“We’ll need to rethink copyright”
[the word “copyright” is replaced by the word “authorship” so it reads]
“We’ll need to rethink authorship”
[the word “authorship” is replaced by the word “identity” so it reads]
“We’ll need to rethink identity”
[the word “identity” is replaced by the word “ethics” so it reads]
“We’ll need to rethink ethics”
[the word “ethics” is replaced by the word “aesthetics” so it reads]
“We’ll need to rethink aesthetics”
[the word “aesthetics” is replaced by the word “rhetorics” so it reads]
“We’ll need to rethink rhetorics”
[the word “rhetorics” is replaced by the word “governance” so it reads]
“We’ll need to rethink governance”
[the word “governance” is replaced by the word “privacy” so it reads]
“We’ll need to rethink privacy”
[the word “privacy” is replaced by the word “commerce” so it reads]
“We’ll need to rethink commerce”
[the word “commerce” is replaced by the word “love” so it reads]
“We’ll need to rethink love”
[the word “love” is replaced by the word “family” so it reads]
“We’ll need to rethink family”
[the word “family” is replaced by the word “ourselves” so it reads]
“We’ll need to rethink ourselves.”
[Video Ends]
[Credits]
By Michael Wesch, Assistant Professor or Cultural Anthropology, Kansas State University
