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	<title>Access - by Design &#187; Michael Wesch</title>
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	<link>http://www.access-bydesign.com</link>
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		<title>Web 2.0 Video &#8211; text-only transcript</title>
		<link>http://www.access-bydesign.com/web20-text-only-transcript/</link>
		<comments>http://www.access-bydesign.com/web20-text-only-transcript/#comments</comments>
		<pubDate>Sun, 25 May 2008 13:44:26 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Michael Wesch]]></category>
		<category><![CDATA[text only]]></category>
		<category><![CDATA[the machine is using us]]></category>
		<category><![CDATA[Transcript]]></category>
		<category><![CDATA[wwb 2.0]]></category>

		<guid isPermaLink="false">http://www.access-bydesign.com/abd/?p=175</guid>
		<description><![CDATA[This is a text-only transceript created by Access- by design as an alternative for “Web 2.0 -the net is changing” video by Mike Wesch. Description of movement and action is ommitted in this transcript. Main content text is shown in speach marks [Video starts – music] “Text is linear” “Text in unlinear”  “Said to be” [...]]]></description>
			<content:encoded><![CDATA[<p>This is a text-only transceript created by Access- by design as an alternative for “Web 2.0 -the net is changing” video by Mike Wesch. Description of movement and action is ommitted in this transcript.</p>
<p><span id="more-175"></span>Main content text is shown in speach marks</p>
<p>[Video starts – music]</p>
<p>“Text is linear”</p>
<p>“Text in unlinear”</p>
<p> “Said to be”</p>
<p> “often said to be”</p>
<p>”when written on paper”</p>
<p>”Digital text is different”</p>
<p>“Digital text is more flexible”</p>
<p> “Digital text is movable”</p>
<p>“Digital text is above all… hyper.”</p>
<p>”Digital hypertext is above all”</p>
<p>“Hypertext is above all”]</p>
<p>“Hypertext can link”</p>
<p>“link”</p>
<p> “here”</p>
<p>“here”</p>
<p>“or here”</p>
<p>“virtually anywhere”</p>
<p>“anywhere virtually”</p>
<p>“anywhere virtual”</p>
<p>“take me back”</p>
<p>“View Source”</p>
<p>“Most early websites were written in HTML”</p>
<p> “HTML was designed to define the structure of a document”</p>
<p>&#8220;&lt;p&gt; is a structural element referring to a Paragraph”</p>
<p>&#8220;&lt;LI&gt;is a structural element referring to a list item”</p>
<p> “As HTML expanded more elements were added including stylistic elements”</p>
<p>“like &lt;b&gt; for bold”</p>
<p> “and &lt;i&gt; for italic”</p>
<p>“Such elements decided how content would be formatted”</p>
<p> “in other words form and content became inseparable in html”</p>
<p>“digital text can do better. Form and content can be separated”</p>
<p>“XML was designed to do just that”</p>
<p>&lt;title&gt;</p>
<p> “Title does not define the form. It defines the content</p>
<p> &lt;link&gt;</p>
<p>“same with &lt;Link&gt;”</p>
<p>&lt;description&gt;]</p>
<p>“and &lt;description&gt;”</p>
<p> “and virtually all other elements in this document”</p>
<p>“They describe the content. Not the form</p>
<p>“So the data can be exported free of formatting constraints&#8221;</p>
<p>“With form separated from content, users did not need to know complicated code to upload content to the web”</p>
<p> “and its not just text…”</p>
<p> “upload photograph”</p>
<p>“xml facilitates automated data exchange”</p>
<p>“Two sites can “mash” data together”</p>
<p> “flickr maps”</p>
<p> “who will manage all this data?”</p>
<p> “tag” </p>
<p> “we will.”</p>
<p>“you will.”</p>
<p>“xml and u &amp; me create a database-backed web”</p>
<p>”a database-backed web is different”</p>
<p>”the web is different”</p>
<p>”we are the web”</p>
<p>“when we post and then tag pictures”</p>
<p>“we are teaching the Machine”</p>
<p>”Each time we forge a link”</p>
<p>”We teach it an idea”</p>
<p>”Think of the 100 billion times per day humans click on a web page”</p>
<p> “we are teaching the Machine”</p>
<p>”the machine is using us”</p>
<p> “the machine is us”</p>
<p>“Digital text is no longer just linking information”</p>
<p>“hypertext  is no longer just linking information”</p>
<p> “the web is no longer just linking information”</p>
<p>”the web is linking information”</p>
<p>”the web is linking people…”</p>
<p>”web 2.O is linking people…”</p>
<p> “people sharing, trading, collaborating”</p>
<p> “edit this page&#8221;</p>
<p>“We’ll need to rethink a few things”</p>
<p>“We’ll need to rethink copyright”</p>
<p>“We’ll need to rethink authorship”</p>
<p>“We’ll need to rethink identity”</p>
<p>“We’ll need to rethink ethics”</p>
<p>“We’ll need to rethink aesthetics”</p>
<p>“We’ll need to rethink rhetorics”</p>
<p>“We’ll need to rethink governance”</p>
<p>“We’ll need to rethink privacy”</p>
<p> “We’ll need to rethink commerce”</p>
<p> “We’ll need to rethink love”</p>
<p>“We’ll need to rethink family”</p>
<p>“We’ll need to rethink ourselves.”</p>
<p>[Video Ends]</p>
<p>[Credits]</p>
<p>By Michael Wesch, Assistant Professor or Cultural Anthropology, Kansas State University</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web 2.0 Video &#8211; Full Transcript</title>
		<link>http://www.access-bydesign.com/web2-video-full-transcript/</link>
		<comments>http://www.access-bydesign.com/web2-video-full-transcript/#comments</comments>
		<pubDate>Sun, 25 May 2008 13:28:56 +0000</pubDate>
		<dc:creator>clive</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA["the machine"]]></category>
		<category><![CDATA[Michael Wesch]]></category>
		<category><![CDATA[Transcript]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.access-bydesign.com/abd/?p=174</guid>
		<description><![CDATA[This is a full transcript created by Access- by design as an alternative for “Web 2.0 -the net is changing” video by Mike Wesch. Description of movement and action is described in square brackets [] Main content text is shown in speech marksn &#8220;&#8221; [Video starts – music] [A pencil writes the words “text is linear”] [...]]]></description>
			<content:encoded><![CDATA[<p>This is a full transcript created by Access- by design as an alternative for “Web 2.0 -the net is changing” video by Mike Wesch.</p>
<p><span id="more-174"></span></p>
<p>Description of movement and action is described in square brackets []<br />
Main content text is shown in speech marksn &#8220;&#8221;</p>
<p>[Video starts – music]</p>
<p>[A pencil writes the words “text is linear”]<br />
[Squeezes in the letters 'un' to read]</p>
<p><span class="bluebold">“Text in unlinear”</span></p>
<p>[Writes underneath]</p>
<p class="bluebold">“Said to be”</p>
<p>[Adds another word so it reads]</p>
<p><span class="bluebold"> “often said to be”</span></p>
<p>[erases words underneath and writes]</p>
<p><span class="bluebold">”when written on paper”</span></p>
<p>[erases everything]<br />
[typing begins]</p>
<p><span class="bluebold">”Digital text is different”</span></p>
<p>[the word ‘different’ is highlighted and deleted and replaced with]</p>
<p><span class="bluebold">“more flexible”</span></p>
<p>[the words “more flexible” are deleted and replaced with]</p>
<p><span class="bluebold"> “movable”</span></p>
<p>[text moves left]<br />
[the word “movable” is deleted and the text now reads]</p>
<p><span class="bluebold">“Digital text is above all… hyper.”</span></p>
<p>[the word “hyper is selected and moved so it now reads]</p>
<p><span class="bluebold"> ”Digital hypertext is above all”</span></p>
<p>[The word "digital" is deleted, and “hyper" is reselected and moved so it reads]</p>
<p><span class="bluebold"> “hypertext is above all”</span></p>
<p>[The words “is above all” is deleted and replaced with]</p>
<p><span class="bluebold">“hypertext can link”</span></p>
<p>[The word]<span class="bluebold"> “link”</span> [becomes into a blue, underlined web hyperlink]</p>
<p>[The word “link” is selected” and we are taken to another “page” with the word] <span class="bluebold">“here”</span> [also a hyperlink]</p>
<p>[The word “here” is selected and we are taken to another “page” with the word ]<span class="bluebold">“here”</span> [again in a different position and italicised – also a hyperlink]</p>
<p>[the word “here” is selected and we are taken to another “page” with the words] <span class="bluebold">“or here”</span> [also a hyperlink]</p>
<p>[the words “or here” are selected and we are taken to another “page” with the words] <span class="bluebold">“virtually anywhere”</span> [also a hyperlink]</p>
<p>[the words “virtually anywhere” are selected and we are taken to another “page” with the words]<span class="bluebold"> “anywhere virtually”</span> [also a hyperlink]</p>
<p>[the words “anywhere virtually” are selected and we are taken to another “page” with the words] <span class="bluebold">“anywhere virtual”</span> [also a hyperlink]</p>
<p>[We are shown an “old style” Yahoo search engine page with a button that reads]</p>
<p><span class="bluebold"> “take me back”</span></p>
<p>[The button is selected by the mouse icon]<br />
[We are shown a web archive. The mouse brings up an option menu and highlights]</p>
<p><span class="bluebold"> “View Source”</span></p>
<p>[We are shown the source code of a webpage. A new line of text appears at the top of the page that reads]</p>
<p><span class="bluebold">“Most early websites were written in HTML”</span></p>
<p>[Further down a new line appears that reads]</p>
<p><span class="bluebold"> “HTML was designed to define the structure of a document”</span></p>
<p>[Further down a new line appears that reads]</p>
<p class="bluebold">&#8220;&lt;p&gt; is a structural element referring to a Paragraph”</p>
<p>[Further down a new line appears that reads]</p>
<p class="bluebold">&#8220;&lt;LI&gt;is a structural element referring to a list item”</p>
<p>[Further down a new line appears that reads]</p>
<p><span class="bluebold"> “As HTML expanded more elements were added including stylistic elements”</span></p>
<p>[Further down a new line appears that reads]</p>
<p><span class="bluebold">“like &lt;b&gt; for bold”</span></p>
<p>[Further down a new line appears that reads]</p>
<p><span class="bluebold"> “and &lt;i&gt; for italic”</span></p>
<p>[Further down a new line appears that reads]</p>
<p><span class="bluebold">“Such elements decided how content would be formatted”</span></p>
<p>[Further down a new line appears that reads]</p>
<p><span class="bluebold">“in other words form and content became inseparable in html”</span></p>
<p>[webpage fades]<br />
[A blank page appears and typing reads]</p>
<p><span class="bluebold">“digital text can do better. Form and content can be separated”</span></p>
<p>[page rapidly changes to a CNN news webpage, scrolls down and selects “RSS” button]<br />
{mouse brings up a menu and again selects]</p>
<p><span class="bluebold"> “view source”</span></p>
<p>[Source code of the page appears. Typing emerges again at the top of the page that reads]</p>
<p><span class="bluebold">“XML was designed to do just that”</span></p>
<p>[Mouse moves down and types the code]</p>
<p><span class="bluebold">&lt;title&gt;]</span></p>
<p>[Type appears that reads]</p>
<p><span class="bluebold"> “Title does not define the form. It defines the content</span></p>
<p>[Mouse selects the code]</p>
<p><span class="bluebold"> &lt;link&gt;]</span></p>
<p>[Type appears that reads]</p>
<p><span class="bluebold">“same with &lt;Link&gt;”</span></p>
<p>[Mouse selects the code]</p>
<p class="bluebold">&lt;description&gt;</p>
<p>[Type appears that reads]</p>
<p class="bluebold">“and &lt;description&gt;”</p>
<p>[Further down a new line appears that reads]</p>
<p><span class="bluebold"> “and virtually all other elements in this document”</span></p>
<p>[Further down a new line appears that reads]</p>
<p><span class="bluebold">“They describe the content. Not the form.</span></p>
<p>[Further down a new line appears that reads]</p>
<p><span class="bluebold">“So the data can be exported free of formatting constraints&#8221;</span></p>
<p>[Code fades back into CNN news page]<br />
[News page fades into another webpage where the same text from the CNN site is also displayed]<br />
[Mouse moves up to the navigation and selects RSS button]<br />
[Other web pages appear in succession. The content is placed in separate boxes to make up the content of the webpage we are now looking at]<br />
[The mouse moves up to the navigation again and chooses another set of RSS feeds]<br />
[3 more web pages appear in succession. The content is also placed in separate boxes to make up the content of the webpage we are now looking at]<br />
[The page fades into a Google Search box. Text appears which reads]</p>
<p><span class="bluebold">“With form separated from content, users did not need to know complicated code to upload content to the web”</span></p>
<p>[Google fades to the (web) Blog page “Blogger”, we watch as a blog is quickly created by filling our a quick form]<br />
[The page fades to a completed blog]<br />
[This blog fades to another bog with the headline “There’s a blog born every half second”]<br />
[We return to a search box. Type reads]</p>
<p><span class="bluebold"> “and its not just text…”</span></p>
<p>[page pans out and we see we are on the social-networking video site ‘YouTube’, we are see quick clips of 3, obviously home videos on the site.]<br />
[The page dissolves into the social networking photography site ‘Flickr’.]<br />
[The mouse selects on the option]</p>
<p><span class="bluebold"> “upload photograph”</span></p>
<p>[and we a large photo now on a webpage]<br />
[The page dissolves into the Google Search box again]<br />
[Typing starts, reads]</p>
<p><span class="bluebold">“xml facilitates automated data exchange”</span></p>
<p>[Typing continues]</p>
<p><span class="bluebold">“Two sites can “mash” data together”</span></p>
<p>[Typing continues]</p>
<p><span class="bluebold"> “flickr maps”</span></p>
<p>[site changes to the flickr map webpage, where a map and uploaded photographs are used together, mouse moves over the map and photographs change]<br />
[Page zooms into another search box, typing begins]</p>
<p><span class="bluebold"> “who will manage all this data?”</span></p>
<p>[Page zooms into a browser toolbar and the]</p>
<p><span class="bluebold">“tag”</span></p>
<p>[button is selected]<br />
[The tag of the blog (in this case anthropology) is selected and ‘tagged’]<br />
[Page zooms back to the search box, typing begins]</p>
<p><span class="bluebold"> “we will.”</span></p>
<p>[Page fades back to the Google search box, typing begins]</p>
<p><span class="bluebold">“you will.”</span></p>
<p>[Full Google page is visible, typing continues]</p>
<p><span class="bluebold">“xml and u &amp; me create a database-backed web”</span></p>
<p>[Some of the words are deleted, type now adds]</p>
<p><span class="bluebold">”a database-backed web is different”</span></p>
<p>[Some of the words are deleted, type now adds]</p>
<p><span class="bluebold">”the web is different”</span></p>
<p>Some of the words are deleted, type now adds]</p>
<p><span class="bluebold">”we are the web”</span></p>
<p>[The page now fades into the online technology magazine ‘Wired’ and focuses on the headline story, an article entitled ‘We are the Web’]<br />
[the pages rushes down the text and stops and zooms in until only the following words are highlighted]</p>
<p><span class="bluebold">“when we post and then tag pictures”</span></p>
<p>[the page whizzes across to a sentence lower down the article and highlights the words]</p>
<p><span class="bluebold">“we are teaching the Machine”</span></p>
<p>[the page moves to a sentence lower down the article and highlights the words]</p>
<p><span class="bluebold">”Each time we forge a link”</span></p>
<p>[the page moves to a sentence to the left in the article and highlights the words]</p>
<p><span class="bluebold">”We teach it an idea”</span></p>
<p>[the page jumps up to a sentence to another section in the article and highlights the words]</p>
<p><span class="bluebold">”Think of the 100 billion times per day humans click on a web page”</span></p>
<p>[the page returns to the previous sentence]</p>
<p><span class="bluebold"> “we are teaching the Machine”</span></p>
<p>[the mouse selects the words ‘the machine’ and brings up a menu]<br />
[it selects the word “digo’ and a new menu opens, the mouse selects the option ‘highlight and sticky note’]<br />
[A public page comment text box opens, typing begins]</p>
<p><span class="bluebold">”the machine is using us”</span></p>
<p>[the type deletes backwards until the text reads]</p>
<p><span class="bluebold"> “the machine is us”</span></p>
<p>[The page fades into a plain white page, as in the beginning of the video. Typing starts]</p>
<p><span class="bluebold">“Digital text is no longer just linking information”</span></p>
<p>[the word ‘digital’ is replaced with the word ‘hyper’ so it reads]</p>
<p><span class="bluebold">“hypertext  is no longer just linking information”</span></p>
<p>[the word “hyper” is replaced by the words “the web” so it reads]</p>
<p><span class="bluebold"> “the web is no longer just linking information”</span></p>
<p>[the words “no longer just” are selected and deleted so it reads]</p>
<p><span class="bluebold">”the web is linking information”</span></p>
<p>[the word “information” is replaced by the word “people…” so it reads]</p>
<p><span class="bluebold">”the web is linking people…”</span></p>
<p>[the word “the” is selected and deleted and the numbers “2.0” are inserted so it reads]</p>
<p><span class="bluebold">”web 2.O is linking people…”</span></p>
<p>[Typing starts underneath]</p>
<p><span class="bluebold"> “people sharing, trading, collaborating”</span></p>
<p>[Page rapidly fades into the “wikipedia’ website. The mouse moves upwards and selects the tab]</p>
<p><span class="bluebold"> “edit this page”</span></p>
<p>[An editing box opens and scrolls rapidly down the inputted text until it reaches a blank area at the bottom. Typing starts]</p>
<p><span class="bluebold">“We’ll need to rethink a few things”</span></p>
<p>[the words “a few things” is replaced by the word “copyright” so it reads]</p>
<p><span class="bluebold"> “We’ll need to rethink copyright”</span></p>
<p>[the word “copyright” is replaced by the word “authorship” so it reads]</p>
<p><span class="bluebold">“We’ll need to rethink authorship”</span></p>
<p>[the word “authorship” is replaced by the word “identity” so it reads]</p>
<p><span class="bluebold"> “We’ll need to rethink identity”</span></p>
<p>[the word “identity” is replaced by the word “ethics” so it reads]</p>
<p><span class="bluebold">“We’ll need to rethink ethics”</span></p>
<p>[the word “ethics” is replaced by the word “aesthetics” so it reads]</p>
<p><span class="bluebold">“We’ll need to rethink aesthetics”</span></p>
<p>[the word “aesthetics” is replaced by the word “rhetorics” so it reads]</p>
<p><span class="bluebold">“We’ll need to rethink rhetorics”</span></p>
<p>[the word “rhetorics” is replaced by the word “governance” so it reads]</p>
<p><span class="bluebold">“We’ll need to rethink governance”</span></p>
<p>[the word “governance” is replaced by the word “privacy” so it reads]</p>
<p><span class="bluebold">“We’ll need to rethink privacy”</span></p>
<p>[the word “privacy” is replaced by the word “commerce” so it reads]</p>
<p><span class="bluebold"> “We’ll need to rethink commerce”</span></p>
<p>[the word “commerce” is replaced by the word “love” so it reads]</p>
<p><span class="bluebold"> “We’ll need to rethink love”</span></p>
<p>[the word “love” is replaced by the word “family” so it reads]</p>
<p><span class="bluebold">“We’ll need to rethink family”</span></p>
<p>[the word “family” is replaced by the word “ourselves” so it reads]</p>
<p class="bluebold">“We’ll need to rethink ourselves.”</p>
<p>[Video Ends]</p>
<p>[Credits]</p>
<p class="bluebold">By Michael Wesch, Assistant Professor or Cultural Anthropology, Kansas State University</p>
]]></content:encoded>
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