Writing web copy is a specialised area of copy writing. Websites have to be clear, enticing the viewer to find out more, using only very few words. It is important to include relevant search terms and key phrases in your web copy to ensure that potential customers can find you. Some of our clients provide their own copy, but at Access – By Design we can provide professional, web optimised content written for you.
The first step in this process is to meet with our in-house copy writer and develop a coherent plan of your website which separates your business into its component parts. This will form the basis of the site design. At this stage it is useful to have an idea of the impression you wish your website to create, for example, a formal tone is advisable for a business consultant or a more intimate and informal style for a life coach. Our copy writer will then research your business and analyse websites in a similar area. Then the copy will be produced and incorporated into the website. We specialise in web copy and SEO copy by using keywords and related search terms to increase search engine relevancy giving your website the best chance of a high Search Engine Ranking even in a competitive field.
Our copy writer works to the highest standards to ensure that all your content is presented in a professional way with attention to structure and clarity as well as grammar and spelling.
