Web 2.0 Video – Full Transcript

This is a full transcript created by Access- by design as an alternative for “Web 2.0 -the net is changing” video by Mike Wesch.

Description of movement and action is described in square brackets []
Main content text is shown in speech marksn “”

[Video starts – music]

[A pencil writes the words “text is linear”]
[Squeezes in the letters 'un' to read]

“Text in unlinear”

[Writes underneath]

“Said to be”

[Adds another word so it reads]

“often said to be”

[erases words underneath and writes]

”when written on paper”

[erases everything]
[typing begins]

”Digital text is different”

[the word ‘different’ is highlighted and deleted and replaced with]

“more flexible”

[the words “more flexible” are deleted and replaced with]

“movable”

[text moves left]
[the word “movable” is deleted and the text now reads]

“Digital text is above all… hyper.”

[the word “hyper is selected and moved so it now reads]

”Digital hypertext is above all”

[The word "digital" is deleted, and “hyper" is reselected and moved so it reads]

“hypertext is above all”

[The words “is above all” is deleted and replaced with]

“hypertext can link”

[The word] “link” [becomes into a blue, underlined web hyperlink]

[The word “link” is selected” and we are taken to another “page” with the word] “here” [also a hyperlink]

[The word “here” is selected and we are taken to another “page” with the word ]“here” [again in a different position and italicised – also a hyperlink]

[the word “here” is selected and we are taken to another “page” with the words] “or here” [also a hyperlink]

[the words “or here” are selected and we are taken to another “page” with the words] “virtually anywhere” [also a hyperlink]

[the words “virtually anywhere” are selected and we are taken to another “page” with the words] “anywhere virtually” [also a hyperlink]

[the words “anywhere virtually” are selected and we are taken to another “page” with the words] “anywhere virtual” [also a hyperlink]

[We are shown an “old style” Yahoo search engine page with a button that reads]

“take me back”

[The button is selected by the mouse icon]
[We are shown a web archive. The mouse brings up an option menu and highlights]

“View Source”

[We are shown the source code of a webpage. A new line of text appears at the top of the page that reads]

“Most early websites were written in HTML”

[Further down a new line appears that reads]

“HTML was designed to define the structure of a document”

[Further down a new line appears that reads]

“<p> is a structural element referring to a Paragraph”

[Further down a new line appears that reads]

“<LI>is a structural element referring to a list item”

[Further down a new line appears that reads]

“As HTML expanded more elements were added including stylistic elements”

[Further down a new line appears that reads]

“like <b> for bold”

[Further down a new line appears that reads]

“and <i> for italic”

[Further down a new line appears that reads]

“Such elements decided how content would be formatted”

[Further down a new line appears that reads]

“in other words form and content became inseparable in html”

[webpage fades]
[A blank page appears and typing reads]

“digital text can do better. Form and content can be separated”

[page rapidly changes to a CNN news webpage, scrolls down and selects “RSS” button]
{mouse brings up a menu and again selects]

“view source”

[Source code of the page appears. Typing emerges again at the top of the page that reads]

“XML was designed to do just that”

[Mouse moves down and types the code]

<title>]

[Type appears that reads]

“Title does not define the form. It defines the content

[Mouse selects the code]

<link>]

[Type appears that reads]

“same with <Link>”

[Mouse selects the code]

<description>

[Type appears that reads]

“and <description>”

[Further down a new line appears that reads]

“and virtually all other elements in this document”

[Further down a new line appears that reads]

“They describe the content. Not the form.

[Further down a new line appears that reads]

“So the data can be exported free of formatting constraints”

[Code fades back into CNN news page]
[News page fades into another webpage where the same text from the CNN site is also displayed]
[Mouse moves up to the navigation and selects RSS button]
[Other web pages appear in succession. The content is placed in separate boxes to make up the content of the webpage we are now looking at]
[The mouse moves up to the navigation again and chooses another set of RSS feeds]
[3 more web pages appear in succession. The content is also placed in separate boxes to make up the content of the webpage we are now looking at]
[The page fades into a Google Search box. Text appears which reads]

“With form separated from content, users did not need to know complicated code to upload content to the web”

[Google fades to the (web) Blog page “Blogger”, we watch as a blog is quickly created by filling our a quick form]
[The page fades to a completed blog]
[This blog fades to another bog with the headline “There’s a blog born every half second”]
[We return to a search box. Type reads]

“and its not just text…”

[page pans out and we see we are on the social-networking video site ‘YouTube’, we are see quick clips of 3, obviously home videos on the site.]
[The page dissolves into the social networking photography site ‘Flickr’.]
[The mouse selects on the option]

“upload photograph”

[and we a large photo now on a webpage]
[The page dissolves into the Google Search box again]
[Typing starts, reads]

“xml facilitates automated data exchange”

[Typing continues]

“Two sites can “mash” data together”

[Typing continues]

“flickr maps”

[site changes to the flickr map webpage, where a map and uploaded photographs are used together, mouse moves over the map and photographs change]
[Page zooms into another search box, typing begins]

“who will manage all this data?”

[Page zooms into a browser toolbar and the]

“tag”

[button is selected]
[The tag of the blog (in this case anthropology) is selected and ‘tagged’]
[Page zooms back to the search box, typing begins]

“we will.”

[Page fades back to the Google search box, typing begins]

“you will.”

[Full Google page is visible, typing continues]

“xml and u & me create a database-backed web”

[Some of the words are deleted, type now adds]

”a database-backed web is different”

[Some of the words are deleted, type now adds]

”the web is different”

Some of the words are deleted, type now adds]

”we are the web”

[The page now fades into the online technology magazine ‘Wired’ and focuses on the headline story, an article entitled ‘We are the Web’]
[the pages rushes down the text and stops and zooms in until only the following words are highlighted]

“when we post and then tag pictures”

[the page whizzes across to a sentence lower down the article and highlights the words]

“we are teaching the Machine”

[the page moves to a sentence lower down the article and highlights the words]

”Each time we forge a link”

[the page moves to a sentence to the left in the article and highlights the words]

”We teach it an idea”

[the page jumps up to a sentence to another section in the article and highlights the words]

”Think of the 100 billion times per day humans click on a web page”

[the page returns to the previous sentence]

“we are teaching the Machine”

[the mouse selects the words ‘the machine’ and brings up a menu]
[it selects the word “digo’ and a new menu opens, the mouse selects the option ‘highlight and sticky note’]
[A public page comment text box opens, typing begins]

”the machine is using us”

[the type deletes backwards until the text reads]

“the machine is us”

[The page fades into a plain white page, as in the beginning of the video. Typing starts]

“Digital text is no longer just linking information”

[the word ‘digital’ is replaced with the word ‘hyper’ so it reads]

“hypertext  is no longer just linking information”

[the word “hyper” is replaced by the words “the web” so it reads]

“the web is no longer just linking information”

[the words “no longer just” are selected and deleted so it reads]

”the web is linking information”

[the word “information” is replaced by the word “people…” so it reads]

”the web is linking people…”

[the word “the” is selected and deleted and the numbers “2.0” are inserted so it reads]

”web 2.O is linking people…”

[Typing starts underneath]

“people sharing, trading, collaborating”

[Page rapidly fades into the “wikipedia’ website. The mouse moves upwards and selects the tab]

“edit this page”

[An editing box opens and scrolls rapidly down the inputted text until it reaches a blank area at the bottom. Typing starts]

“We’ll need to rethink a few things”

[the words “a few things” is replaced by the word “copyright” so it reads]

“We’ll need to rethink copyright”

[the word “copyright” is replaced by the word “authorship” so it reads]

“We’ll need to rethink authorship”

[the word “authorship” is replaced by the word “identity” so it reads]

“We’ll need to rethink identity”

[the word “identity” is replaced by the word “ethics” so it reads]

“We’ll need to rethink ethics”

[the word “ethics” is replaced by the word “aesthetics” so it reads]

“We’ll need to rethink aesthetics”

[the word “aesthetics” is replaced by the word “rhetorics” so it reads]

“We’ll need to rethink rhetorics”

[the word “rhetorics” is replaced by the word “governance” so it reads]

“We’ll need to rethink governance”

[the word “governance” is replaced by the word “privacy” so it reads]

“We’ll need to rethink privacy”

[the word “privacy” is replaced by the word “commerce” so it reads]

“We’ll need to rethink commerce”

[the word “commerce” is replaced by the word “love” so it reads]

“We’ll need to rethink love”

[the word “love” is replaced by the word “family” so it reads]

“We’ll need to rethink family”

[the word “family” is replaced by the word “ourselves” so it reads]

“We’ll need to rethink ourselves.”

[Video Ends]

[Credits]

By Michael Wesch, Assistant Professor or Cultural Anthropology, Kansas State University